From November 5th to 7th, 2016, the 10th China (Shenzhen) International Financial Expo, hosted by the Shenzhen Municipal People's Government and organized by the Shenzhen Municipal Commission for the Promotion of International Trade and the Shenzhen Municipal Financial Office, was grandly held at Hall 1 of the Shenzhen Convention and Exhibition Center, with the theme of "Cross border Integration, Interoperability, and Winning the World". The Shenzhen Internet Finance Association (hereinafter referred to as the "Association"), as the only municipal association in the Internet finance industry in Shenzhen, jointly organized the exhibition with the Shenzhen Financial Office, Shenzhen Science and Technology Innovation Investment and Financing Service Platform, Shenzhen Entrepreneurship and Innovation Capital Service Public Platform, Qianhai Venture Capital Transfer Platform, and Qianhai Shenzhen Hong Kong Fund Town.

      On the first day of the exhibition, Ai Xuefeng, vice mayor of Shenzhen, visited the exhibition area of the Association, listened to the achievements of the Association in improving the industry self-discipline system and promoting the development of industry compliance in the past year, and the on-site staff of the Association fully demonstrated the outstanding achievements of the Association in the fields of technology finance, green finance and digital inclusive finance to the city leaders through pictures, words, LEDs and other forms. At the same time, the "Dr. An" intelligent robot brought by Ping An Technology, a member unit of the Municipal Leadership Onsite Experience Association, feels the charm brought by the deep integration of technology and finance.

Figure 1: Vice Mayor of Shenzhen, Ai Xuefeng, listens to relevant introductions at the exhibition booth of the association

At this year's Gold Expo, the association highlighted its outstanding achievements in establishing a self-discipline system for the internet finance industry, serving internet finance member units, and promoting industry development and innovation.

The first is to show the self-discipline documents issued by the Association, as well as the cases and achievements in "digital inclusive finance, green finance, technology finance" to the exhibitors through exhibition boards, videos and other ways, and provide an opportunity for the exhibitors to experience technology service finance closely through on-site interactive activities.

Secondly, during the exhibition period, the association organized publicity to prevent the main risks faced by internet finance, analyzed and interpreted the regulatory direction of internet finance, guided enterprises to strengthen self-discipline, operate in accordance with the law, and promote the standardized development of the industry.

The third is to establish a question and answer board for internet finance business knowledge, invite industry experts to popularize investment risk education knowledge to investors, and help them enhance their risk prevention awareness and risk avoidance awareness and ability.

To showcase the achievements of member units of the association in promoting financial development through innovative technology, Ping An Technology has brought a demonstration of "black technology". During the exhibition, the intelligent robot "Dr. An" independently developed by Ping An Technology was first exhibited to the public. Dr. An is the first hardware product meticulously crafted by Ping An Technology's intelligent engine department, equipped with seven top systems and achieving six cutting-edge functions. It is committed to becoming a "versatile employee" in the financial industry and helping banking, insurance, investment and other business companies build a new generation of high-tech stores. The association also invited Shangtang Group to showcase its breakthroughs in facial recognition technology in the field of computer vision technology through big data, computing resources, and deep learning development, providing services such as facial comparison, ID card recognition, bank card recognition, and face payment for the internet finance industry.

Figure 2: Interaction between Exhibition Visitors and Ping An Intelligent Robot "Dr. An"

Figure 3: Exhibition Audience Experience Shangtang Face Recognition Device

Since its establishment, the association has been committed to promoting industry self-discipline, establishing a positive image of its institutions serving economic and social development, and creating a good atmosphere of honest and standardized development. After more than a year of development, the scale and influence of the association have been continuously increasing, making positive contributions to regulating industry self-discipline, promoting industry innovation and development, strengthening international exchanges and cooperation, and cross-border cooperation.